Three major trends in the baking industry
Release time:
2024-08-21
In the past three years, we have seen some changes in consumers' consumption patterns and concepts." At the 3rd China Bakery Industry Summit held recently, Zhang Jiukui, chairman of the China Bakery Sugar Products Industry Association, analyzed China's baking consumption trends and was widely recognized by baking companies.
In the past three years, we have seen some changes in consumers' consumption patterns and concepts." At the 3rd China Bakery Industry Summit held recently, Zhang Jiukui, chairman of the China Bakery Sugar Products Industry Association, analyzed China's baking consumption trends and was widely recognized by baking companies. Among them, consumers' pursuit of "national tide innovation" and "healthy baking", as well as the development of "prefabricated baking" have become the focus of many guests.
According to Euromonitor International 2023 global survey data, 52% of global consumers seek healthy ingredients in food and beverages, and 37% of global consumers carefully read nutrition labels. In July 2023, the World Health Organization (WHO) issued a series of dietary guidelines, and health needs are becoming an important driving force for consumption. Ai Media Consulting analysts said that the raw materials of Chinese pastries are basically the same source of medicine and food, and the advantages of nourishing are outstanding. Low-sugar and low-fat healthy foods have become the main development direction of Chinese pastries.
It is not difficult to find that the consumption trend of healthy baking is becoming more and more intense in China. Under the guidance of the "Healthy China 2030" planning outline, more and more people have an increasing demand for healthy food. The development of low-carb delicious and healthy baked goods adapted to healthy life will be the technical key point and the main innovation point to realize the coexistence of health and delicacy.
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